|Rohan Dayanand (HP)|
Currently Conversions (prnt.sc/tjgw6l) also includes other conversion events set up like newsletter sign ups. I would only like to able to choose only conversions "set to be included in conversions" in Google Ads: prnt.sc/tjgxu0
This will allow us to set KPI rules just for actual revenue generated
We have reviewed this and we will be adding support for this along with the ability to set a KPI for any individual conversion. We will also make a new metric that calculates a CPA for that conversion. By pairing your conversions with the campaign filter (Only include campaigns by name and/or labels) you should have the full flexibility of tracking conversions across your account. For example you can create specific KPIs for your brand campaigns and KPIs for product or service level campaigns.
The custom conversion upgrade was released to Facebook Ads KPIs earlier in the week, should you have a similar requirement.
If you have any feedback on the above, we would love to hear it.