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Cost per message as KPI metric on Facebook Ads
- Completed
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T Teerakit |
We have clients doing social commerce and set the cost per message as the KPI.
Our current workaround is to convert it into the number of messages. However, this is not ideal as the budget changes from time to time.
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Dale McGeorge
Status changed to: Completed
Dale McGeorge
For every Facebook custom conversion you have in your account, the system automatically creates a "Cost per" metric for you. Is your current message setup as a conversion?
T Teerakit
Not custom conversion but the New Messaging Conversation for Message campaign. The metric is there already. Just missing the cost.
Dale McGeorge
We have just added the new metric "Cost per messaging conversation started" to the list. Please give that a try and let me know if you need any others.
T Teerakit
While daily performance and target look fine, MTD's calculation and display number seem incorrect.
Dale McGeorge
We made a small tweak which should fix that problem.